Yellow Day BRP's Program

Some causes are worth stepping out of our comfort zone for. This is one of them.

Yellow Day is BRP's way of creating the momentum to put an end to bullying. It's part of Ride Out Intimidation, BRP's program to fight bullying in schools, workplaces, and beyond — and it brings the whole BRP community together to do it: employees, dealers, riders, partners, and suppliers, all around the world, all in yellow, all on the same day.

Here in Nova Scotia, our team is proud to be part of that community.

Bullying can take many forms, and it can show up anywhere — at school, in public spaces, and even in the workplace. That's why this matters to us. We all have a part to play in creating communities free of bullying, where everyone feels respected and safe.

The idea is simple, and it's the same every year. Wear yellow. Take a photo. Share it on Facebook, Instagram, or LinkedIn with #RideOutIntimidation. For every photo shared, BRP makes a donation to organizations dedicated to fighting intimidation around the world — because every year, BRP backs this movement with real financial support for the organizations doing this work.

Don't be afraid to be creative and authentic. That's the point. When our whole community shows up in yellow at the same time, it sends a message nobody can miss — and small acts of kindness can make a big difference.

Together, we can keep building a culture of respect and inclusivity, on and off the trails.

Join us. Wear yellow to ride out intimidation.